Friday, September 12

Coke bicycle project

Yes, it's a Coca-Cola commercial. But you've got to give them credit when they give back to the community in ways that potentially make a real difference. Coca-Cola has a long history of identification with bicycles -- Coke branded bikes, bike networks, bike sharing sponsorship... This particular endeavor is a partnership with South Africa's Wildlands Conservation Trust, which already has a huge bicycle program of its own.

No comments: