There is a fine article in the conservative Weekly Standard on Christian merchandising. A quote:
Maybe this parallel world is just the latest manifestation of a tendency that sociologist Will Herberg observed half a century ago: Many American Christians don't like to let faith get in the way of pride, prosperity, leisure-time diversions, or, indeed, much of anything. What some observers termed cultural Christianity, a watered-down version of the real thing, now has been diluted a bit more. The result: pop-culture Christianity. When a 20-year-old woman delights in discovering "music that fit my personality and was also God-related," as a P.O.D. fan tells YM magazine, you suspect that the personality fit held top priority, followed, perhaps distantly, by God.
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