CHANGES IN CHRISTIAN MUSIC INDUSTRY
Frank Breeden announced his resignation as president of the Gospel Music Association. What makes his resignation significant is his reasoning. '''It is a time for change,' he said. 'This is going to be a difficult music industry in the next five years.' So-called Generation Y, those ages 8 to 25, 'are going to consume entertainment differently,' he said. 'It's time to reconfigure our thinking about how we do business.'"

It's all about consumption. Things haven't changed that much -- even the so-called pomos are still just consumers. Except, I would argue that they are the ultimate consumers -- individualizing and customizing everything. That's going to be the challenge for the mass marketers.