BUMMER
Advertising agencies have started using audible floating ads on websites. Link

Let me go on record saying that I refuse to purchase anything associated with an ad that I perceive to be intrusive or annoying. And for what it's worth, I generally find java and flash on most sites to be totally annoying -- clicking past whenever possible. I don't want sound coming at me. I don't want cute flashing images. I don't surf for "an experience" I surf for information and perspective.

"For their part, advertisers aren't fazed about user backlash. 'People are going to begin to expect it,' said Abstract Edge's Stone. 'Five years from now, surfing the Internet and going to a Web site without sound will be analogous to watching television with the sound turned off.'

Yeah, right. We'll all just be surfing with the speakers off and the 2008 version of pop-up blocker on. And, BTW, except for the Super Bowl (which is an unusual social experience), on the rare occasions that I watch television, I mute all of the ads.