EMBEDDED ADVERTISING
Consumers are getting better at nuking television advertising through tools such as TiVo. So pitchmen are turning more and more to advertising that is embedded in the shows and movies themselves. Marketplace has an audio report worth hearing.

But it seems to me that even embedded marketing is going to be less than effective pitching to people who don't do much television anymore or rarely find a movie worth watching -- case in point -- moi! Am I a middle-age curmudgeon or what?