WI-FI SELLS BREAD
The Panera Bread Company now has the world's largest network of free wi-fi hotspots and that has increased their revenue. I confess that I too have gone to Panera and spent more time there than normal so that I could do online business. I was, however, into Panera hunting before they had wi-fi, anytime I was in the Midwest (they are mostly in the Midwest -- although they are starting to show up in SoCal -- but nothing north of Palmdale). It's just downright GOOD food -- AND they have diet caffeine-free Coke at the fountain. The wi-fi is just the butter on the bagel, so to speak.