Saturday, December 17

FULL PAGE, FRONT PAGE KONG


The Dayton Daily News (Dayton, Ohio) featured a full page movie promo on the front page last Wednesday. At first I thought it was an ad but after looking more closely and reading the designer's comments on the NewsDesigner.com blog I realized that it was a promo highlighting the paper's review of King Kong.

Notice how the news is embedded. It almost looks as though a webpage designer went to work for the newspaper. Creative. It breaks all the rules for what is supposed to happen on the front page of a credible newspaper but I understand it sold lots of papers. I'm surprised that I like it so much. (via)

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