Tuesday, January 9

2007 Trends

Faith Popcorn has predictions for this year (no big surprise, there). Some trends are perhaps even quite positive:

+ Brands are going to become more fluid -- "Constantly morphing retailers carry products until they sell out and never restock."

+ Product history is going to become a part of marketing. People want to connect with what they buy on a deeper level.

+ "A person's net worth is no longer measured by dollars earned, but by improvements made. Families compete with each other on how many people they fed while on vacation, and the most envied house on the block is not the biggest, but the most sustainable."

+
"Our culture is suffering from an experience deficit. With the availability of online knowledge, we're claiming expertise based only on secondary experience. Now that everyone's a web-educated know-it-all, we're secretly longing for authority figures to guide and assure us with indispensable nuggets of wisdom that could only come from having actually accumulated life experience.

"The Future: Respect for elders makes a comeback in the form of Ask Your Grandma hotlines and the proliferation of online video clips by seniors showing us how to tie knots and concoct home remedies."
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