"Intimacy kits" are in and Bibles are out -- "less values-oriented" hotels. (Obviously, it's not "less-values" -- just different values.)
Interestingly, when Newsweek posted a photo to illustrate their story of how the Gideons are being nudged out of US hotels they pictured a non-Gideon style NIV Bible. Maybe they couldn't find a Gideon Bible for the photo-shoot -- or couldn't tell the difference.
This is what a Gideons Bible looks like. In hotels they all seem to be King James Version Bibles. The NIV is too progressive. I wonder if the distribution of archaic language Bibles may be contributing to the perception that the Bible is irrelevant to contemporary life.