Tuesday, December 30
Random
• Why I'm a uke player. ~ (thx)
• "Phoenix, the desert city that three years ago led the US in home price growth, had the nation’s worst housing market during October as sales of foreclosed properties depressed prices." No surprise. It was an artificially created boom in the first place. This is simply a painful correction toward sanity. The places where housing prices inflated the fastest are the ones adjusting the most. In someways it is reassuring to see that the market corrects itself whenever it goes crazy. ~ link
• In one of the more monumental decisions of 2008 the US FDA has approved Latisse -- a new eyelash-lengthening drug. I guess that there are people who consider that to be attractive -- although I thought we'd kind of decided after living through the 70's that extended eye lashes looked pretty silly. ~ link
• African American churches are leaving the inner city moving out to the burbs ~ link
• British inventor Josh Silver has developed a model for eyeglasses that can be tuned by the wearer. It utilizes circular sacs filled with fluid inside the plastic lenses. Ingenious. There are already 30,000 in use but Silver's goal is to make them available to the billion people worldwide who don't have access to optometric services. ~ link
• Tesco's arrival in the US has put Walmart on the defensive. I do like Tesco's Fresh & Easy neighborhood markets. ~ link
• The banks are gun-shy about lending all that bail-out money they received ~ link
• New term: "micro boredom" -- wouldn't want to waste an opportunity to exploit the masses ~ link
• I just put the last load of 2008 laundry in the drier. This was the year that we switched to concentrated liquid detergent. The stores here stopped selling all other kinds of liquid detergent.
• Bill Kinnon is reporting on Missional Tribe -- "a new missional social networking space will launch focused on the missional conversation..." Is he serious or is this more Missional Shampoo? He does have a nice summary of the use of the term missional. ~ link
• I suppose that it doesn't matter because Out of Ur is predicting that 2009 will be the year of Post-Missional thinking and publishing. ~ link
• One of my goals for 2009 is to figure out how Twitter and Facebook, neither of which are currently running advertising or feeding into a search engine, are planning to stay in business.
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5 comments:
Huh? Facebook has tons of ads. Certainly not as flashy and misplaced as Myspace ads, but ads nonetheless. And, because of all the nice details people put in their profiles, advertisers can easily target them. Female, listed as engaged? Plan on seeing a lot of ads for wedding services, dresses, and weight loss. Male, listed as single? Plan on seeing plenty of ads for dating sites. Though... I'm listed as "in a relationship" and I get ads for "Christian singles." :-)
Brad,
You're just going to have to wait until Epiphany, bro - to discover whether MT is for real. Stay tuned.
I am interested in the missional piece. It's a word I first heard over 10 years ago when Gary Walters described the ECC as "four guys named Al: Biblical, Missional, Relational and Devotional". It does seem to be the next thing in marketing and it is interesting that it is often presented as the alternative to "attractional" - while being very ironic in that so many people are writing so much to attract people to a missional mindset. CTK has clearly placed itself in the missional camp. I find the word a lot more intuitive than "emerging".
Justin -- that's interesting. We're not seeing any advertising on Facebook whatsoever. They must do it by DNS addresses. We're not getting anything out here in the middle of nowhere. They perhaps don't have relevant ads. We were getting ads for a long while but then they disappeared. I just figured they disappeared for everyone. What about Twitter? Are they running ads anywhere in the world?
An advertiser can also target based on geographic location, so I can venture a guess that the advertisers aren't seeing the benefits in advertising to Guam. :-)
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